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The New Wave of Haircare Brands
Influencer-lead brands, the changing media mix, and design philosophy
Mar 18
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Asher Salik
1
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The New Wave of Haircare Brands
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February 2024
Leah McSweeney on Cultural Entrepreneurship
Chatting streetwear, sobriety, and empowerment with one of the brightest minds in culture
Feb 20
•
Asher Salik
1
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Leah McSweeney on Cultural Entrepreneurship
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Building Brand Community with Sprezza
Why menswear is about so much more than products
Feb 12
•
Asher Salik
2
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Building Brand Community with Sprezza
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January 2024
A brand guide to TikTok's Mob Wife Trend
A micro-trend with a macro-impact on brand and product strategy
Jan 30
•
Asher Salik
2
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A brand guide to TikTok's Mob Wife Trend
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A new dawn for luxury CEOs
How marketers are shaking up the C-Suite
Jan 16
•
Asher Salik
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A new dawn for luxury CEOs
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How to keep your brand exciting in 2024
Strategies for brand evolution versus an identity crisis
Jan 4
•
Asher Salik
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How to keep your brand exciting in 2024
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December 2023
'Anatomy of a Grail' with Daily Grail
A conversation with J.J. Owens on the evolving definition of luxury
Dec 1, 2023
•
Asher Salik
3
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'Anatomy of a Grail' with Daily Grail
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November 2023
The 2024 Brand Activation Playbook
Building impactful brand experiences with creators & community
Nov 22, 2023
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Asher Salik
3
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The 2024 Brand Activation Playbook
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Building Tyler the Creator's Luxury Empire
Cultivating a new generation of luxury through music
Nov 7, 2023
•
Asher Salik
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Building Tyler the Creator's Luxury Empire
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October 2023
Does Luxury Have to be Aspirational?
Behind the new wave of accessible luxury
Oct 25, 2023
•
Asher Salik
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Does Luxury Have to be Aspirational?
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‘Localized Luxury’ is the Future of Branding
A Brand Guide to Community Activation Strategy
Oct 3, 2023
•
Asher Salik
4
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‘Localized Luxury’ is the Future of Branding
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September 2023
The Macroeconomics of TikTok's 'Girl Math'
How Gen-Z's POV on pricing is changing shopping habits
Sep 26, 2023
•
Asher Salik
2
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The Macroeconomics of TikTok's 'Girl Math'
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