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Balancing Purpose & Hype with Birkenstock
Executing a Purpose-Driven Strategy in the New Era of Media
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Asher Salik
The Slow Rise of 'Quiet Hype'
How shopping experience, not price, defines luxury
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Asher Salik
July 2023
Inside MSCHF’s Viral Branding Strategy
How Satire Took Over Art & Fashion and How Brands Can Keep Up
 • 
Asher Salik
Meta's Threads and the New Fashion Media Mix
Twitter couldn't crack fashion & content creators. Threads can.
 • 
Asher Salik
June 2023
How Our Legacy became the New Acne Studios
Navigating the Pipeline from Tumblr to TikTok
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Asher Salik
May 2023
Building Gen-Z Brand Equity as a Luxury Brand
Aligning Product & TikTok Strategy to Target the New Luxury Consumer
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Asher Salik
Menswear is Rewriting the Rules of Visual Merchandising
The Evolution of Retail Spaces as Part of a Marketing Channel Mix
 • 
Asher Salik
TPR's 2023 Luxury Forecast & Predictions
Gen-Z & Aspirational Luxury, Creative Director Picks, and Fashion M&A strategy
 • 
Asher Salik
April 2023
The Booming Market of Vintage Curation
How Brands Took Direct Control of the Vintage Market
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Asher Salik
How Suitcases Became Hype
RIMOWA, TUMI, and Globe-Trotter on Gen Z Brand Strategy
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Asher Salik
Early Access is The New Hype Product Strategy
How Rewarding Top Customers Became a Cross-Channel Retention Tactic
 • 
Asher Salik
March 2023
The Enduring Legacy of Milan's Paninari
How Milanese Youth Rewrote the Rules of Luxury
 • 
Asher Salik
© 2023 Asher Salik
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