What is the Three Percent Rule?

Coined by Virgil Abloh, the Three Percent Rule refers to the amount needed to change an object to create something new.

Three Percent Rule is a brand strategy newsletter featuring insights from top executives in fashion & luxury.

Started by Asher Salik, leveraging years of client experience representing The Business of Fashion, TikTok, and top fashion and consumer brands like LVMH and L’Oreal, Three Percent Rule will approach collaborations from the lens of a strategist, designer, and brand marketer. All work is original and rights retained by the author.

Services Offered

If you’re interested in a consultation around activating Gen-Z brand strategy, collaboration consulting, or media channel strategy please contact me at ashersalik@gmail.com


The Michael Lewis of Branding