THREE PERCENT RULE

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Building Gen-Z Brand Equity as a Luxury Brand
Aligning Product & TikTok Strategy to Target the New Luxury Consumer
 • 
Asher Salik
Menswear is Rewriting the Rules of Visual Merchandising
The Evolution of Retail Spaces as Part of a Marketing Channel Mix
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Asher Salik
TPR's 2023 Luxury Forecast & Predictions
Gen-Z & Aspirational Luxury, Creative Director Picks, and Fashion M&A strategy
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Asher Salik
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TPR's 2023 Luxury Forecast & Predictions
 • Asher Salik
The Collaboration Manifesto
 • Asher Salik
The Hat that Launched a Thousand Brands
 • Asher Salik
How Suitcases Became Hype
 • Asher Salik
Early Access is The New Hype Product Strategy
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The Booming Market of Vintage Curation
How Brands Took Direct Control of the Vintage Market
 • 
Asher Salik
How Suitcases Became Hype
RIMOWA, TUMI, and Globe-Trotter on Gen Z Brand Strategy
 • 
Asher Salik
Early Access is The New Hype Product Strategy
How Rewarding Top Customers Became a Cross-Channel Retention Tactic
 • 
Asher Salik
The Enduring Legacy of Milan's Paninari
How Milanese Youth Rewrote the Rules of Luxury
 • 
Asher Salik
The Hat that Launched a Thousand Brands
How the New York Yankees Hat Started a Menswear Paradigm Shift
 • 
Asher Salik
Interview: DIMEPIECE's Brynn Wallner on Watch Collaborations
How Watch Marketing Strategy has Changed & Where it's Headed
 • 
Asher Salik
A 'Celebrity-First' Brand Strategy
Why Celebrity Endorsements Aren't Enough Anymore
 • 
Asher Salik
THREE PERCENT RULE
THREE PERCENT RULE
The Authoritative Source on Brand Strategy & Collaborations
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THREE PERCENT RULE

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