THREE PERCENT RULE

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'Anatomy of a Grail' with Daily Grail
A conversation with J.J. Owens on the evolving definition of luxury
 • 
Asher Salik
The 2024 Brand Activation Playbook
Building impactful brand experiences with creators & community
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Asher Salik
Building Tyler the Creator's Luxury Empire
Cultivating a new generation of luxury through music
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Asher Salik
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‘Localized Luxury’ is the Future of Branding
 • Asher Salik
The 2024 Brand Activation Playbook
 • Asher Salik
TPR's 2023 Luxury Forecast & Predictions
 • Asher Salik
The Collaboration Manifesto
 • Asher Salik
The Hat that Launched a Thousand Brands
 • Asher Salik
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Does Luxury Have to be Aspirational?
Behind the new wave of accessible luxury
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Asher Salik
‘Localized Luxury’ is the Future of Branding
A Brand Guide to Community Activation Strategy
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Asher Salik
The Macroeconomics of TikTok's 'Girl Math'
How Gen-Z's POV on pricing is changing shopping habits
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Asher Salik
Balancing Purpose & Hype with Birkenstock
Executing a Purpose-Driven Strategy in the New Era of Media
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Asher Salik
The Slow Rise of 'Quiet Hype'
How shopping experience, not price, defines luxury
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Asher Salik
Inside MSCHF’s Viral Branding Strategy
How Satire Took Over Art & Fashion and How Brands Can Keep Up
 • 
Asher Salik
Meta's Threads and the New Fashion Media Mix
Twitter couldn't crack fashion & content creators. Threads can.
 • 
Asher Salik
THREE PERCENT RULE
THREE PERCENT RULE
The Michael Lewis of Branding
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THREE PERCENT RULE

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